Because of Covid-19, I am in still Brasil, and I have postponed my travel plans. As I build a new consultancy business, I’ve been talking to some former banking, insurance and retail colleagues.
What I’ve discovered to my surprise is that there are still many businesses managing product silos, not their customer!
I visited some ‘self-service’ apps and websites and followed the one size fits all buying or service journeys.
From what I found, many businesses only think about what they need and don’t create empathy or ‘rapport’, resulting in an irritating and time-wasting experience!
Guys, we are in the 21st century: the customer is in control and they have choices.
Isn’t it time to interact and understand your customers?
Isn’t it time to build buying and service journeys that engage your different customer segments?
To help businesses recover from the impact of Covid-19, we’ve developed a self-assessment tool that helps them understand their current performance and what they need to do to build a competitive advantage.
If you’re interested in finding out more, please contact me for a confidential discussion concerning how we might help you.