Step 7 - Build trust for long-term value & loyalty
Banks have lost the trust of their customers.
No longer trusted to do the right thing for them.
How do they win back their customer’s trust?
Our Customer Imperatives help banks build trust and create long-term value and loyalty:
Know and treat me as an individual
Notice what I need
Be easily available
Be on my side (and reassure me that you are)
Leave me in control
Recognise my value to you
For more information about our Customer Imperatives please click here.