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Seven Steps to a smarter business

Step 7 - Build trust for long-term value & loyalty

Banks have lost the trust of their customers.


No longer trusted to do the right thing for them.


How do they win back their customer’s trust?


Our Customer Imperatives help banks build trust and create long-term value and loyalty:

  1. Know and treat me as an individual

  2. Notice what I need

  3. Be easily available

  4. Be on my side (and reassure me that you are)

  5. Leave me in control

  6. Recognise my value to you

For more information about our Customer Imperatives please click here.

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