top of page
Search

Seven Steps to a smarter business

Step 5 - Gain insight from your segments

Meet & listen to your customers - don’t rely on ‘tick-box’ surveys.


Applied insight comes from ‘hard’, ‘soft’ & behavioural data.


Simple formula: segment managers + customer insight specialists + data analysts, working together = valuable propositions.


Use Champion/Challenger technique to determine optimal segment treatment & use it to challenge internal preconceptions & to break-down barriers.


Track each segment behaviour and value & take immediate rectification action if required.

15 views0 comments

Recent Posts

See All
bottom of page