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CarlosDec 28, 20191 minChapter 4 – Customer knowledge toolkit: how to gather customer dataMany industries have little knowledge about their ultimate customers, the people who actually use their products. Retail companies have...
-Dec 19, 20191 min Yesterday's callYesterday I received a call from a woman who ran a medium-sized business, asking me: “How can I make my company customer-centric?” My...
-Dec 12, 20191 minChapter 1 - Its about the customer, not the product!1 – It’s about the Customer, not the Product When you wake up in the morning, what is the first thing that you do? Do you think, “I am...